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  • Locations: Bologna, Italy; Florence, Italy; Milan, Italy; Rome, Italy
  • Program Terms: Summer
  • Dates / Deadlines
Fact Sheet:
Class Eligibility: Graduate Language of Instruction: English
Program Type: Faculty-led, Study Tour Academic Areas: Food Marketing
Program Description:

Executive Food Marketing
International Residency in Italy
May 7th-12th, 2018

Italy
Program Highlights
 
This course will examine the regional cuisines of Italy starting in Venice which has a heavy emphasis on seafood. We will continue to Bologna which is considered by many to be the gastro capital of the world. We will be completing a Harvard case study on Academia Barilla prior to the trip and will visit the Academia as part of our tour to see how the Barilla company has evolved since the case was written. Continuing south we will make a stop in Parma to see how Prosciutto and Cheese are still produced using "old world" methods. On the way to Florence we will stop in Tuscany to see how Wine and Olive Oil are produced. The final stop will be Rome where we will tour the open air Farmers Markets as well as review the restaurant cuisine. The trip will provide the students an opportunity to compare/contrast the Italian foods that we have in America with the "original" form. It will provide an opportunity for the students to immerse themselves with the Italian culture and see the beginning of the Supply Chain for many products that we enjoy in the United States.

Course Information

Course: Executive Food Marketing (EFMK742; EFMK751) with Dr. George Latella in Summer 2018 Latella

Eligible students:
  • Priority will be give to Executive Food Marketing Graduate students
  • MBA & other graduate students are encouraged to apply
  • Students who are not on academic or disciplinary probation or deferred suspension 
Course Description: This course is designed to allow the student to integrate and apply the various marketing tools and techniques associated with developing a winning International marketing strategy by studying Italian companies to see how they market to Italian consumers & export their products to the United States.  Topic sequence has been structured around the strategic marketing & brand planning process.  The major learning vehicles will be the analysis of marketing strategy in a competitive context and the identification of the rules of strategy.  Time will be spent discussing topics such as defining the business, assessing the business situation, analyzing the environment, analyzing the product portfolio, & identifying competitive market structures.

Credit: Upon acceptance, students will be registered for EFMK 742 or EFMK751, for 2 credits, as part of their Summer 2018 Semester course load. Students will not be able to register themselves for the course.

Cost Information

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1) Estimated Program Fee*: $3,600 (* Based on 12 participants. If the number of participants changes, the program fee will also change.)
  • Deposit: $300 Non-refundable check or money order only (made payable to "Saint Joseph's University ") due to the Center for International Programs (5600 City Avenue, Philadelphia, PA 19131) at time of application, no later than February 1, 2018
  • Final payment: $3,300 due to Hawk Central (can be paid through student account) by March 23rd, 2018.
2) Estimated Tuition: TBD- Summer 2018 rate (Rates expected in April 2018)

TOTAL COST OF PARTICIPATION: Program Fee + 2-credits SJU Summer Tuition

Program Fee Includes*:
  • Accommodation: 5 overnights in single-room accommodation with free Internet access market
  • Transportation: Full day private coach for business visits 
  • Meals: Group Lunches on Business visit days (4); Breakfasts (5)
  • Logistics: Tips & gratuities for Guides, Drivers, Meals, etc.; Premium for HTH Emergency Medical, Natural Disaster & Political Evacuation Insurance for travel dates; 24/7 Assistance of SJU Coordinator (on-site) & CIP Staff (U.S. based)
(* Subject to availability at time of booking)

Not Included in Program Fee:
  • Round-Trip International Airfare
    • Please hold off making your non-refundable airline ticket purchase until the CIP re-confirms with you that we are moving ahead with the program.
  • Airport transfers to/from hotel on arrival & departure days
  • Daily, personal expenses & souvenirs
  • Most meals (Consider the Cost of Living Index)
  • Trip Cancellation & Interruption Insurance (Recommended, but Optional)
  • U.S. Passport ($135) or Renewal ($110), see below. 
  • Schengen Visa ($66 as of 9/5; Required for non-U.S. citizen) see below. 

Tentative Itinerary - TBD*
 
May 7th: Independent arrival in Milan; hotel check-in and orientation; Afternoon business visits; Group Dinner
May 8th: Travel from Milan to Bologna with stop in Parma (Business Visits: Parma Ham Factory, Academia Barilla); Overnight in Bologna 
May 9th: Visit to Balsamic Vinegar Producer & Wine Vineyard; Overnight in Bologna
May 10th: Transfer to Florence, visit local markets & city tour; Overnight in Florence
May 11th: Transfer to Rome; Business Meeting, Group Farewell Lunch; Overnight in Rome
May 12th: Participants depart independently
 

Passport & Visa  Information 
 
Although a copy of your passport is not needed in order to apply for the International Residency, it can take 4-6 weeks to obtain a passport. Upon acceptance, the CIP will need a copy of your passport. If your passport is expired or will expire in November 2018 or earlier, please renew your passport right away. 
Passport information can be found on the State Department Website.

For F-1 visa holders IT IS YOUR RESPONSIBILITY to make sure that your F-1 visa is valid (unexpired) so that you can return to the United States at the end of the International Residency. You cannot renew your visa in the United States or in the country you are visiting. Therefore, if your F-1 visa will expire before your International Residency departs, you will need to travel to your home country to get a new one before departing on the tour or program. If your F-1 visa is not valid for re-entry to the United States you will not be able to participate in the Study Abroad Program and you may be subject to penalty fees. 

For all other non-immigrants (H1, H4, L1, E1, TN, etc) – IT IS YOUR RESPONSIBILITY to make sure that you have the appropriate, required paperwork and valid visa in order to be able to return to the United States after your International Residency.

How to Apply:
 
  1. Begin an online application by following the instructions given to you after clicking 'Apply Now' on this brochure and logging in to the system*.
  2.  Mail-in or drop-off the $300 Non-refundable deposit to the Center for International Programs (5600 City Avenue, Philadelphia, PA 19131) with  online application no later than Feb 1st, 2018
  3. "Submit application" to secure your spot in the course. 
*To access a previously started application, please click "SJU login/register" at the top right of the homepage and login to view your application. Do not click 'Apply Now' again. 


Dates / Deadlines:
Term Year App Deadline Decision Date Start Date End Date
Summer 2018 02/01/2018 ** Rolling Admission 05/07/2018 05/11/2018

** Indicates rolling admission application process. Applicants will be immediately notified of acceptance into this program and be able to complete post-decision materials prior to the term's application deadline.