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  • Locations: Bologna, Italy; Florence, Italy; Milan, Italy; Rome, Italy
  • Program Terms: Summer
  • Dates / Deadlines
Fact Sheet:
Class Eligibility: Graduate Language of Instruction: English
Program Type: Faculty-led, Study Tour Academic Areas: Food Marketing
Program Description:

Executive Food Marketing Study Tour to Italy
May 21-25th, 2018

Program Highlights
This course will examine the regional cuisines of Italy starting in Venice which has a heavy emphasis on seafood. We will continue to Bologna which is considered by many to be the gastro capital of the world. We will be completing a Harvard case study on Academia Barilla prior to the trip and will visit the Academia as part of our tour to see how the Barilla company has evolved since the case was written. Continuing south we will make a stop in Parma to see how Prosciutto and Cheese are still produced using "old world" methods. On the way to Florence we will stop in Tuscany to see how Wine and Olive Oil are produced. The final stop will be Rome where we will tour the open air Farmers Markets as well as review the restaurant cuisine. The trip will provide the students an opportunity to compare/contrast the Italian foods that we have in America with the "original" form. It will provide an opportunity for the students to immerse themselves with the Italian culture and see the beginning of the Supply Chain for many products that we enjoy in the United States.

Course Information

Course: Executive Food Marketing (EFMK742; EFMK751) with Dr. George Latella in Summer 2018 Latella

Eligible students:
  • Priority will be give to Executive Food Marketing Graduate students
  • MBA & other graduate students are encouraged to apply
  • Students who are not on academic or disciplinary probation or deferred suspension 
Course Description: This course is designed to allow the student to integrate and apply the various marketing tools and techniques associated with developing a winning International marketing strategy by studying Italian companies to see how they market to Italian consumers & export their products to the United States.  Topic sequence has been structured around the strategic marketing & brand planning process.  The major learning vehicles will be the analysis of marketing strategy in a competitive context and the identification of the rules of strategy.  Time will be spent discussing topics such as defining the business, assessing the business situation, analyzing the environment, analyzing the product portfolio, & identifying competitive market structures.

Credit: Upon acceptance, students will be registered for EFMK 742 or EFMK751, for 2 credits, as part of their Summer 2018 Semester course load. Students will not be able to register themselves for the course.

Cost Informationmarkets
1) Estimated Program Fee*: $TBD (* If the number of participants changes, the program fee will also change.)
  • Deposit: $300 Non-refundable check or money order only (made payable to "Saint Joseph's University ") due to the Center for International Programs (5600 City Avenue, Philadelphia, PA 19131) at time of application, no later than February 1, 2018
  • Final payment: due to Hawk Central (can be paid through student account) by March 23rd, 2018.
2) Estimated Tuition: TBD- Summer 2018 rate (Rates expected in April 2018)


Program Fee Includes*:
  • 4 overnights in single-room accommodation with daily breakfast & free Internet access includedmarket
  • Full day private coach for business visits 
  • Group Lunches on Business visit days
  • Welcome dinner & Farewell Lunch
  • Tips & gratuities for Guides, Drivers, Meals, etc. 
  • Premium for HTH Emergency Medical, Natural Disaster & Political Evacuation Insurance for travel dates
  • 24/7 Assistance of SJU on-site Coordinator & home-based CIP Staff
(* Subject to availability at time of booking)

Not Included in Program Fee:
  • Round Trip International Airfare is NOT included in the Program Fee since students are traveling from many gateway cities to Spain. Please hold off making your non-refundable airline ticket purchase until the CIP re-confirms with you that we are moving ahead with the program.
  • Airport transfer to/from hotel  
  • Most meals 
  • Personal spending money

Tentative Itinerary - TBD

How to Apply:
  1. Begin an online application by following the instructions given to you after clicking 'Apply Now' on this brochure and logging in to the system*.
  2.  Mail in or drop off the $300 Non-refundable deposit to the Center for International Programs (5600 City Avenue, Philadelphia, PA 19131) with  online application no later than Feb 1st, 2018
  3. "Submit application" to secure your spot in the course. 
*To access a previously started application, please click "SJU login/register" at the top right of the homepage and login to view your application. Do not click 'Apply Now' again. 

Dates / Deadlines:
Term Year App Deadline Decision Date Start Date End Date
Summer 2018 02/01/2018 ** Rolling Admission 05/20/2018 05/27/2018

** Indicates rolling admission application process. Applicants will be immediately notified of acceptance into this program and be able to complete post-decision materials prior to the term's application deadline.