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  • Locations: Bologna, Italy; Florence, Italy; Milan, Italy; Rome, Italy
  • Program Terms: Summer
  • This program is currently not accepting applications.
Fact Sheet:
Class Eligibility: Graduate Language of Instruction: English
Program Type: Faculty-led, Study Tour Academic Areas: Food Marketing
Program Description:

Executive Food Marketing
International Residency in Italy
May 7th-12th, 2018

Program Highlights
This course will examine the regional cuisines of Italy starting in Venice which has a heavy emphasis on seafood. We will continue to Bologna which is considered by many to be the gastro capital of the world. We will be completing a Harvard case study on Academia Barilla prior to the trip and will visit the Academia as part of our tour to see how the Barilla company has evolved since the case was written. Continuing south we will make a stop in Parma to see how Prosciutto and Cheese are still produced using "old world" methods. On the way to Florence we will stop in Tuscany to see how Wine and Olive Oil are produced. The final stop will be Rome where we will tour the open air Farmers Markets as well as review the restaurant cuisine. The trip will provide the students an opportunity to compare/contrast the Italian foods that we have in America with the "original" form. It will provide an opportunity for the students to immerse themselves with the Italian culture and see the beginning of the Supply Chain for many products that we enjoy in the United States.

Course Information

Course: Executive Food Marketing (EFMK742; EFMK751) with Dr. George Latella in Summer 2018 Latella

Eligible students:
  • Priority will be give to Executive Food Marketing Graduate students
  • MBA & other graduate students are encouraged to apply
  • Students who are not on academic or disciplinary probation or deferred suspension 
Course Description: This course is designed to allow the student to integrate and apply the various marketing tools and techniques associated with developing a winning International marketing strategy by studying Italian companies to see how they market to Italian consumers & export their products to the United States.  Topic sequence has been structured around the strategic marketing & brand planning process.  The major learning vehicles will be the analysis of marketing strategy in a competitive context and the identification of the rules of strategy.  Time will be spent discussing topics such as defining the business, assessing the business situation, analyzing the environment, analyzing the product portfolio, & identifying competitive market structures.

Credit: Upon acceptance, students will be registered for EFMK 742 or EFMK751, for 2 credits, as part of their Summer 2018 Semester course load. Students will not be able to register themselves for the course.

Cost Information

1) Estimated Program Fee*: $3,600 (* Based on 12 participants. If the number of participants changes, the program fee will also change.)
  • Deposit: $300 Non-refundable check or money order only (made payable to "Saint Joseph's University ") due to the Center for International Programs (5600 City Avenue, Philadelphia, PA 19131) at time of application, no later than February 1, 2018
  • Final payment: $3,300 due to Hawk Central (can be paid through student account) by March 23rd, 2018.
2) Estimated Tuition: TBD- Summer 2018 rate (Rates expected in April 2018)

TOTAL COST OF PARTICIPATION: Program Fee + 2-credits SJU Summer Tuition

Program Fee Includes*:
  • Accommodation: 5 overnights in single-room accommodation with free Internet access market
  • Transportation: Full day private coach for business visits 
  • Meals: Group Lunches on Business visit days (4); Breakfasts (5)
  • Logistics: Tips & gratuities for Guides, Drivers, Meals, etc.; Premium for HTH Emergency Medical, Natural Disaster & Political Evacuation Insurance for travel dates; 24/7 Assistance of SJU Coordinator (on-site) & CIP Staff (U.S. based)
(* Subject to availability at time of booking)

Not Included in Program Fee:
  • Round-Trip International Airfare
    • Please hold off making your non-refundable airline ticket purchase until the CIP re-confirms with you that we are moving ahead with the program.
  • Airport transfers to/from hotel on arrival & departure days
  • Daily, personal expenses & souvenirs
  • Most meals (Consider the Cost of Living Index)
  • Trip Cancellation & Interruption Insurance (Recommended, but Optional)
  • U.S. Passport ($135) or Renewal ($110), see below. 
  • Schengen Visa ($66 as of 9/5; Required for non-U.S. citizen) see below. 

Tentative Itinerary*

Day 1 >> Sun. May 6: Your adventure begin!

Day 2 >> Mon. May 7: (Milan)

Until 3:00 pm: Arrive at Milan Malpensa Airport and travel to your hotel in Milan on your own (at your own expense). Check into your room and then start off your program with an orientation session provided by your coordinator at the foyer at the hotel (incl. coffee & tea reception).
Late afternoon: Business Visit to Eataly/Starbucks (by public transportation)
A special welcome dinner awaits your group at a traditional Italian restaurant in Milan.

Day 3 >> Tues. May 8: (Milan - Parma - Bologna)

Morning: Check out of your rooms and travel by private bus to Parma for a dairy visit (usually starts at 8:30 am to see the production). Learn about the Parmesan, which is one of the world's most popular and widely-enjoyed cheeses. The authentic cheese from Parma can only be made in a defined region of Northern Italy that includes the counties of Parma and Reggio Emilia.
Midday: Enjoy a group lunch at a restaurant in Parma.
Afternoon: Continue by private bus to Bologna and visit the Barilla Academy to explore Barilla’s range of products and learn about the company’s history and international relations and logistics. Discover the production of pasta and the beautiful grounds where the top Italian food implants lay: a leader in the pasta business worldwide. Academia Barilla is the first international center dedicated to the diffusion, promotion, and development of Italian gastronomic culture in the world. Afterwards, continue to your hotel, check into your rooms and meet your coordinator for an orientation session at the foyer at the hotel (incl. coffee & tea reception).

Day 4 >> Wed. May 9: (Modena - Bologna area)

Morning: Travel by private bus to Modena, to visit a Balsamico producer, e.g. Aceto del Duca. During your visit, you will learn how the Aceto Balsamico di Modena is made and you will be able to try some of their vinegar. 
Midday: Enjoy a group lunch at a restaurant in Modena.
Afternoon: Continue your day with a visit to a winery, e.g. the winery Umberto Cesari. The hillslope vineyards on the border between Emilia and Romagna are a truly providential spot for growing this area’s native grapes, such as Sangiovese, Albana, Pignoletto, and Trebbiano, as well as a few international varieties, Chardonnay, Cabernet Sauvignon, and Merlot. The vineyards spread out in all directions, but the focus has always remained on the meticulous care given to each: every hectare of vineyard is cultivated as if it were the only one.

Day 5 >> Thurs. May 10: (Bologna - Florence)

Morning:  Check out of your rooms and travel by private bus to Florence. Upon arrival, check into your rooms and meet your coordinator for an orientation session at the foyer at the hotel (incl. coffee & tea reception). Afterwards, meet your local guide for a private guided tour of the Mercato Centrale (tasting included). Inside the market, vendors sell various primary ingredients of Tuscan cuisine. In the northern corner of the market, there is a seafood area in which vendors sell fish and shell fish that have been wild caught in Italy or imported. Fruits and vegetable stands as well as nuts and spices stands can be found outside the market.
Midday: Enjoy a group lunch at a restaurant in Florence.
Afternoon:After lunch, continue your afternoon with a private guided tour at either the Galleria degli Uffizi or the Palazzo Medici Riccardi.

Day 6 >> Fri. May 11: (Florence - Rome)

6:30 am: Your private bus will bring you to Rome including a stop-over at a rest stop for a snack at your own expense. Upon arrival in Rome, meet a representative of e.g. Eataly Roma, which is the largest Italian marketplace in the world, comprising a variety of restaurants, food and beverage counters, bakery, retail items, and a cooking school. Eataly was founded by Oscar Farinetti, an entrepreneur formerly involved in the consumer electronics business, and collaborates with Slow Food.
Midday: Enjoy a group farewell lunch at a restaurant in Rome (Ristorante Tre Scalini preferred).
Afternoon: Afterwards, continue to your hotel, check into your rooms. The remainder of the day is free for your own explorations of Rome.

Day 7 >> Sat. May 12: (Rome)

Find your own way to the airport in Rome (at your own expense). You will receive detailed information on how to get to the airport from your coordinator. Begin your journey back home.
*subject to availability at time of booking

Passport & Visa  Information 
Although a copy of your passport is not needed in order to apply for the International Residency, it can take 4-6 weeks to obtain a passport. Upon acceptance, the CIP will need a copy of your passport. If your passport is expired or will expire in November 2018 or earlier, please renew your passport right away. 
Passport information can be found on the State Department Website.

For F-1 visa holders IT IS YOUR RESPONSIBILITY to make sure that your F-1 visa is valid (unexpired) so that you can return to the United States at the end of the International Residency. You cannot renew your visa in the United States or in the country you are visiting. Therefore, if your F-1 visa will expire before your International Residency departs, you will need to travel to your home country to get a new one before departing on the tour or program. If your F-1 visa is not valid for re-entry to the United States you will not be able to participate in the Study Abroad Program and you may be subject to penalty fees. 

For all other non-immigrants (H1, H4, L1, E1, TN, etc) – IT IS YOUR RESPONSIBILITY to make sure that you have the appropriate, required paperwork and valid visa in order to be able to return to the United States after your International Residency.

How to Apply:
  1. Begin an online application by following the instructions given to you after clicking 'Apply Now' on this brochure and logging in to the system*.
  2.  Mail-in or drop-off the $300 Non-refundable deposit to the Center for International Programs (5600 City Avenue, Philadelphia, PA 19131) with  online application no later than Feb 1st, 2018
  3. "Submit application" to secure your spot in the course. 
*To access a previously started application, please click "SJU login/register" at the top right of the homepage and login to view your application. Do not click 'Apply Now' again. 

Dates / Deadlines:

There are currently no active application cycles for this program.

This program is currently not accepting applications.