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  • Locations: London, United Kingdom; Paris, France
  • Program Terms: Spring
  • Program Website: Click to visit
  • Restrictions: SJU applicants only
  • This program is currently not accepting applications.
Fact Sheet:
Program Type: Faculty-led, Study Tour Academic Areas: Food Marketing, International Business
Scholarships: Center for International Programs Visa Required for U.S. Citizens: No
Program Description:
Advertising & Ethical Principles (FMK 330) - Study Tour in Western Europe
May 11-21st, 2018

Program Highlights
By focusing on three locations (the US, Britain and France), the students will be exposed to the cultural dimensions and cultural norms of each.  This analysis will allow students to critically think and understand the different roles the government and ethics play in the advertising world in each country.  Though we often view these countries as very similar as they are all "westernized" countries, the legal, cultural and social norms of each present a much different perspective on advertising and marketing communications.  A focus on the ethical implications of these issues (comparative advertising, advertising of beverages and advertising towards children) will be stressed between the three locations.  

Course Information
Course: FMK 330: Advertising & Ethical Principles with Dr. Sean Coary  Coary

  • Major elective for FMK Majors and Minors
  • IB International Exposure requirement
Course Description: Though many brands are international and can be found on grocery shelves around the world, the advertising method and principles differ from one country to another.  Countries may have different legal restrictions as well as cultural shifts.  Brands in each country need to be aware of the legal and cultural norms in regards to comparative advertising, advertising specific product categories like beverages and advertising towards children. In each country, the brand must balance their ethical decisions with regards to each of these topics as well as their brand image, profits and effectiveness.  This course will investigate the cultural and social differences between the United States, Great Britain and France and their effect on the ethical decisions of the style and content of a brand’s advertisements. 

Eligible Students:
  • Priority will be given to Food Marketing majors, however the course is open to other majors.
  • Priority to Sophomores, Juniors, and Seniors 
  • Students who are in good financial standing and who are not on academic or disciplinary probation
Credit: Upon acceptance, students will be registered for FMK 330, for 3 credits, as part of their Spring 2018 Semester course load. Students will not be able to register themselves for the course.

Class time: TBD

Tentative Itinerary*
Day 1  >> Depart U.S.

Day 2 >> Sat. May 12: (London)
Morning/Afternoon: Start off your program with an orientation session. Afterwards, meet your local guide for a private guided walking tour of London. This tour will be an introduction to London covering some main highlights, such as Buckingham Palace, Big Ben, Westminster Abbey, Houses of Parliament, Piccadilly Circus and Downing Street No 10, the headquarters of the Government of the United Kingdom and the official residence the Prime Minister.
Evening: A special welcome dinner awaits your group at a traditional British pub in London
Day 3 >> Sun. May 13: (London)
Morning: Join your faculty leader for a class meeting at the hotel (max. 3 hours).
Afternoon: Explore the Museum of Brands, Packaging and Advertising at your own pace. It contains 12,000 original items, from motorcars, music, television, holidays and entertainment to branded groceries, sweets and household goods.
Day 4 >> Mon. May 14: (London)
All day: Visits to food manufacturers
Day 5 >> Tues. May 15: (London)
Morning: Visit an advertising agency in London specialized in food marketing, such as THP. During the visit, you will learn more about agency and marketing projects.
Afternoon: Experience the history and heritage of Fuller’s Griffin Brewery during a guided tour. Beer has been brewed on the site of the Griffin Brewery in Chiswick for over 350 years.
Day 6 >> Wed. May 16: (London - Paris)
Morning: After breakfast, your private coach bus will bring you to the train station in
London from where you will board the Eurostar train to Paris.
Afternoon: Travel with your coordinator to the Eiffel Tower for some picture taking and to start your boat tour on the famous Bateaux Parisiens. Explore Paris on an exciting boat trip on the Seine River. The boat tour covers a great deal of the city as the Eiffel Tower, Notre-Dame Cathedral, the Alexander III Bridge, the Pont Neuf, the Orsay Museum, and the Louvre Museum. You will also see Les Invalides and Napoleon’s burial site.
Day 7 >> Thurs. May 17: (Paris)
Morning: Visit an advertising agency in Paris, such as Publicis Groupe, to complement your course. During the visit you will learn more about agency and projects for food & beverages.
Afternoon: Visit an advertising agency in Paris specialized in food marketing.
Day 8 >> Fri. May 18: (Paris)
All day: Visits to food manufacturers
Day 9 >> Sat. May 19: (Paris)
Morning: Enjoy a guided tour to discover the secrets of one of the most typical Parisian markets, the Marché d’Aligre. It is the only market in Paris, which brings together three different markets at the same time in one place. It features a flea market, an open-air market and a covered market.
Afternoon: Explore the exhibitions of the Louvre (admission incl.) at your own pace. The museum is one of the world's largest and a historic monument emblematic figure of Paris. The afternoon is free to explore Paris further on your own. Consider visiting the Arc de Triomphe or return to the Eiffel Tower to enjoy an unforgettable view on the “City of Lights”.
Day 10 >> Sun. May 20: (Reims)
Morning: Board your private bus to Reims and visit one of the local champagne producer, such as Champagne Taittinger, to learn more about the production of champagne. The European Union scheme of geographical indications and traditional specialties, known as protected designation of origin (PDO) helps to promote and protect names of quality agricultural products and food, such as champagne from this region of France
Afternoon: Enjoy the city of Reims at your own pace before your return to Paris in the late afternoon. Consider visiting Reims Cathedral, which is recognized worldwide as one of the defining models of Gothic art.
Evening: A farewell dinner will be arranged for your group at a restaurant in Paris.

Day 11 >> Mon. May 21: Depart Paris

*Itinerary subject to availability at booking

Program & Cost Information
1) Estimated* Program Fee: $3,600
  • Deposit: Non-refundable $300 due to the CIP as part of application by November 15th
  • Payment 1: $1,650 due to Hawk Central (can be paid online) by January 6th, 2018
  • Payment 2: $1,650 due to Hawk Central (can be paid online) by February 3rd, 2018
*Fee is based upon a minimum of 15 students participating. If the number of participants change, the program fee will also change.  

2) Estimated Undergraduate Tuition: If this course is part of your normal course load (5 classes), there is no extra tuition fee. If this course is an overload course (a 6th course), students must pay overload tuition for the 3 credits.

Your Program includes:
  • Transportation: Round-trip, international airfare; Airport transfers to/from airports and hotels; Private coach for visits throughout itinerary; Metro passes in Paris & London 
  • Accommodation: Twin-shared hotel accommodations throughout itinerary (Wifi  included)
  • Meals: Welcome & Farewell dinners (2); Breakfast (10)
  • Logistics: Tips & gratuities for included meals, coach transfers; Tour guide; Premium for HTH Emergency Medical, Natural Disaster, and Political Evacuation Insurance; 24/7 Assistance of on-site SJU Coordinator & U.S. based CIP staff
The program fee does not include:
  • U.S. Passport ($135) or Renewal ($110), see below. 
  • Daily, personal expenses & souvenirs
  • Most meals (Consider the Cost of Living Index)
  • Trip Cancellation & Interruption Insurance (Recommended, but Optional- Students will learn more about post-acceptance into the Study Tour)

Passport Information 
Although a copy of your passport is not needed in order to apply for a Study Tour, it can take 6 weeks or more to obtain a passport. Upon acceptance, the CIP will need a copy of your passport. If your passport is expired or will expire in November 2018 or earlier, please renew your passport right away. Passport information can be found on the State Department Website.
Country Information
Review the following information for France: State Department & CDC information & the UK: State Department & CDC information.
How to Applywheels
  1. Click 'Apply Now' on this brochure and begin with your SJU login
  2. COMPLETE All elements of your application before the application deadline*. Applications are accepted first come, first served.
  3. Submit the $300 confirmation deposit to the CIP office to hold your spot on the tour. (Refundable if the tour does not run; non-refundable if you change your plans.)
*To access a previously started application, please click SJU login/register at the top right and login to view your application. Do not click Apply Now again.
Related Scholarships
Center for International Programs Study Tour Grant is due by 11:59pm October 15th. Find the grant application here.  In addition to our office scholarship, you can check with your Academic Department for scholarships or review our website information on Scholarships

Dates / Deadlines:

There are currently no active application cycles for this program.

This program is currently not accepting applications.